www.klik-baju.com

Soetjipto Hoeijaja alumnus of Fashion Business at Lasalle College International Jakarta started his own company (September 2008) and launched a collection of bags (soe.hoe). And in January 2010 launched a ready to wear label for men (no’om), he was inspired to provide ladies ready to wear label - No'mi not long after. His work is characterized by supreme tailoring (men's and women's) and minimalist ( bag's).

He combined the simplicity of male garments with a masculine sense of luxurious fabrics. Her clothes were a byword for a ultra-modern, sensuality that was technical as well as beautiful. His minimalist trademarks include mix garments, meticulous detail, and emphasizing quality over flash. His work give a menswear a new look without give sense of feminine to men that wearing his collection.

He has built up a large customer base in Jakarta and other big cities in Indonesia (celebrity and socialites). His minimalist design style gained popularity on national and regional market (Singapore).  
He received an award (1stPrize) "Accessories Design Competition 2010" @ Jakarta Fashion Week 2010 for Bags Categories